Tag Archives music business

How to Get Noticed by a Record Label

If you like to sing, you’ve already had to ask yourself at least once if you want to become a professional singer or remain an amateur. To answer this question, there are many parameters to take into account, and certainly beyond the simple desire to make a musical career, you should really know if you have a real talent, be motivated and maybe have a small chance.

Here are 4 steps to follow to be noticed by a record label:

  1. Use the internet

Today, an artist who is not present on the internet has little chance of success. Given the decline in sales of physical discs and the increase in digital downloads or broadcasts year after year, any serious artist must be active on the Internet and especially on social networks. On top of that, if one day a music professional wonders whether you are ready to work with them or not, they will always check your “popularity” on the internet. So it’s best to pay attention to its statistics, including Likes (“Like”) on Facebook, followers on Twitter, Youtube, or Instagram.

In the music industry, your customers are your fans, the first to buy your album, go to your concerts, buy your merchandising products … So take care of them and make sure that they stay loyal. To do this, you must publish qualitative content on a regular basis. Do this and your popularity and reach on the internet will naturally increase day by day. However, never try to buy views or anything similar on Facebook, YouTube etc, don’t try and artificially inflate your numbers hoping to impress a record exec.

  1. Play as many gigs as possible

The second thing to do to get noticed is obviously is to perform on stage. The more people who see you, the greater the chance you have to meet music professionals. You should always be telling yourself: labels, television productions, etc. send talented scouts everywhere where there is music playing. Play in bars, local music festivals, heck you can even play a wedding, the idea is to get noticed.  You can always try one of those singing competitions too, if that’s possible  watch the video below to see how you can do that.  Develop a thick skin and keep on playing.

  1. Find a Manager

This third step could be the first. If you have the chance to meet a manager at the beginning of your career, he will help you to develop your projects, introduce you the people in his network and help you find concerts … A manager is in fact an “employee” of The Artist whose role is to manage all the things that support the artist’s career. For example, the manager will help the artist find a record company, go find shows, concerts for the artist, go find sponsors, manage all legal aspects (contracts …) deal with lawyers …. In exchange for this service, the manager will receive a percentage on the artist’s income.

  1. Make some demos and always have them with you

The most direct way for record companies to notice you is to record demos and send them, or your manager gets a direct appointment to hand them in! This is not a new method but it still works. So you need to have mock-ups ready fairly quickly. Moreover, every time you meet the music professionals, they will always be curious to hear you, know how you sing. Among demos, you can always decide to record covers but do you think it will be enough to be perceived as an ambitious singer and to allow them to evaluate your potential? Most likely not, so you need to have your own (unreleased) songs so that they can understand who you are, and also be able to evaluate your creative potential.